… the wider service system and influence the behavior of other stakeholders toward the firm. …
behavior on value co-creation might however be negative. As augmenting behavior perceives …

… value co-creation attributes. As an alternative, this study offers a new protocol to measuring
… value co-creation behavior that captures all related dimensions of customer behavior across …

… This study examined a comprehensive value co-creation model by including customer
participation behavior and citizenship behavior. It was hoped examining their antecedents and …

… value co-creation behaviors. This research examined the influence of innovativeness on
customer value co-creation behaviors to … to customer value co-creation behaviors. Moreover, …

… between value co-creation and the willingness to engage in customer citizenship behavior
in … increasingly offering opportunities for co-production and value-in-use not only to increase …

… value co-creation and its effect on loyalty toward the organization from both the attitudinal
and behavioral … value co-creation and attitudinal loyalty. The latter also significantly affects …

… value co-creation behaviors (ie, information sharing, responsible, feedback, and advocacy
behaviors… responsible, feedback, and advocacy behaviors. Members’ belongingness to OHCs …

… value co-creation behavior impact the well-being of service customers. When customers
engage in such behaviors, … In other words, value co-creation behaviors influence how customers …

… The base of this study was the effect of customer experience value on customer value co-creation
behavior intention. Thus, data were randomly collected from individuals who had …

… participatory sport tourists’ psychographic behavior in VCCP of the … , which in turn leads to
value co-creation behavior (VCCB). … behaviors and found the significance of value co-creation …