… phenomenon of purchasing virtual gifts in China, the … live streaming viewers to purchase
virtual gifts in China. This study also intends to offer insights into monetizing live streaming …

… ’s consumption intention of virtual gifts in live streaming from contextual and … virtual gifts. It
also reveals gender differences in the influence of flow on consumption intention of virtual gifts. …

… live streaming app viewers to spend money on virtual gift donation are intriguing, Yet the
purchasing of virtual gifts for live … Twitch, one of the pioneer virtual gift giving platforms, attracts …

… a technique that viewers can send gifts as a game resource in … gift service in Chinese
live-streaming websites. Up to now, little experiment about virtual gifts is done in real live-streaming …

… First, the online visibility of virtual gifts on a live streaming platform is … , virtual gift giving
on live streaming platforms should be designed to be more ritualistic. For instance, online gifts …

… The virtual gift is one of the most important business models for these live streaming platforms.
The viewers can purchase and send virtual gifts to the streamers during the live process. …

… Viewers send both gifts and danmaku enthusiastically while watching a game live stream. …
why viewers send danmaku or virtual gifts in the course of game live streaming. Five possible …

… virtual gifts in live streaming requires research efforts. Please find the summary of live streaming
… lead viewers to purchase virtual gifts in the live streaming environment. The Information …

… virtual gifts in live streaming. As we are more interested in the underlying psychological
factors, choosing users with previous experiences could provide a more explicit understanding …

… ' purchase of virtual gifts during esports live streaming. It takes … great significance for both
live streaming platforms and streamers… of virtual gifts during esports live streaming sessions. …