… Market has become important in Western culture, we are all neo-classical economists now.
… in Western culture, the Market model, which I describe in the Introduction. Like any cultural …

… In carving out a market niche for this work as focused on the market in Western culture, one
suspects that the editor might have overstated his case in places. Indeed, the chapters that …

… The term “discourse” refers to the communicative means and substance of market exchange.
In this research, I am interested in how notions of western culture are conveyed, as well as …

… cultural production at a cattle trade show and rodeo. Consumers recreate western cultural
meanings … the role of cultural meanings as market mediators; and issues in consuming another …

… 'What does motherhood mean, and how does contemporary culture understand it? This … ,
markets and consumption in contemporary Western culture. In addition to marketing! consumer …

… ofRussian culture on advertising in the former Soviet Union and the problem ofimposing
Western … social and economic realities and not just a means of uncovering a new marketplace. …

… Hence, by Western and non-Western contexts, we do not mean two separate clusters of
culturally homogenous and geographically concentrated entities. Rather, we use these terms to …

… means of testing the spiritual sources of every religion – including Christianity, the basis of
our European culture … was well concealed under the cover of my western cultural upbringing. …

… marketing in non-Western cultures. Specifically, I trace the trajectory of research on marketplaces
that fall outside the Western … marketing field, scholars have explored how the meanings …

… It says modern Western societies, driven by the engines of marketing and materialism,
have developed a soul-destroying obsession with consumer goods. It says these goods have …