Introduction: Service excellence in Asian tourism and hospitality

D Klimkeit, CM Tang, K Thirumaran - Service Excellence in Tourism and …, 2021 - Springer
Today, customer satisfaction alone is not enough anymore in the tourism and hospitality
industry in order to win the loyalty of guests. Instead, the industry need to achieve service …

Introduction: Service Excellence in Asian Tourism and Hospitality

D Klimkeit, CM Tang, K Thirumaran - 2021 - Springer
Today, hardly anyone would deny the relevance of customer satisfaction for businesses.
Customer satisfaction can lead to customer loyalty, and loyal customers contribute to …