Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain
J Chaab, OC Demirag - RAIRO-Operations Research, 2022 - rairo-ro.org
A common practice for brand manufacturers is to operate dual distribution channels in which
they offer an online channel for direct sales to end consumers and an independently …
they offer an online channel for direct sales to end consumers and an independently …
EFFECTS OF CONSUMER LOYALTY AND PRODUCT WEB COMPATIBILITY ON COOPERATIVE ADVERTISING AND PRICING POLICIES IN A DUAL-CHANNEL …
J Chaab, OC Demirag - RAIRO-Operations Research, 2022 - pure.psu.edu
A common practice for brand manufacturers is to operate dual distribution channels in which
they offer an online channel for direct sales to end consumers and an independently …
they offer an online channel for direct sales to end consumers and an independently …
[PDF][PDF] Jafar Chaab and Ozgun Caliskan Demirag 2
PWEB COMPATIBILITY, DCS CHAIN - RAIRO-Oper. Res, 2022 - pdfs.semanticscholar.org
A common practice for brand manufacturers is to operate dual distribution channels in which
they offer an online channel for direct sales to end consumers and an independently …
they offer an online channel for direct sales to end consumers and an independently …
Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain.
J Chaab, O Caliskan Demirag - … Operations Research (2804 …, 2022 - search.ebscohost.com
A common practice for brand manufacturers is to operate dual distribution channels in which
they offer an online channel for direct sales to end consumers and an independently …
they offer an online channel for direct sales to end consumers and an independently …