The Effect of Product Differentiation Strategy on The Performance of Commercial Banks in Kenya

LM Njue, S Kambura, A Moguche - 2023 - repository.kemu.ac.ke
Purpose: The study aimed to determine the effect of product differentiation strategy on the
performance of commercial banks in Kenya. The study hypothesized that product …
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The Effect of Product Differentiation Strategy on The Performance of Commercial Banks in Kenya

LM Njue, S Kambura, A Moguche - 2023 - 41.89.31.5
Purpose: The study aimed to determine the effect of product differentiation strategy on the
performance of commercial banks in Kenya. The study hypothesized that product …

The Effect of Product Differentiation Strategy on The Performance of Commercial Banks in Kenya

LM Njue, S Kambura, A Moguche - 2023 - 41.89.31.5
Purpose: The study aimed to determine the effect of product differentiation strategy on the
performance of commercial banks in Kenya. The study hypothesized that product …