Reactance and turbulence: Examining the cognitive and affective antecedents of ad blocking

NH Brinson, BC Britt - Journal of Research in Interactive Marketing, 2021 - emerald.com
Purpose One of the most effective tools used by interactive marketers is personalized
advertising, which allows consumers to directly respond to customized offers to purchase a …
被引用次数：31 相关文章

Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking

NH Brinson, BC Britt - Journal of Research in Interactive …, 2021 - ingentaconnect.com
Purpose One of the most effective tools used by interactive marketers is personalized
advertising, which allows consumers to directly respond to customized offers to purchase a …