Male and female voices in commercials: Analysis of effectiveness, adequacy for the product, attention and recall

E Rodero, O Larrea, M Vázquez - Sex roles, 2013 - Springer
In radio advertising, there is a strong tendency to employ male voices more often than
female voices in the belief that male voices sound more convincing. As a result, a gender …
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Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall

E Rodero, O Larrea, M Vázquez - Sex Roles, 2013 - infona.pl
In radio advertising, there is a strong tendency to employ male voices more often than
female voices in the belief that male voices sound more convincing. As a result, a gender …

Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall

E Rodero, O Larrea, M Vázquez - Sex Roles, 2013 - search.proquest.com
In radio advertising, there is a strong tendency to employ male voices more often than
female voices in the belief that male voices sound more convincing. As a result, a gender …

[引用][C] Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall

E RODERO, O LARREA, M VAZQUEZ - Sex roles, 2013 - pascal-francis.inist.fr
Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the
Product, Attention and Recall CNRS Inist Pascal-Francis CNRS Pascal and Francis …

Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall.

E Rodero, O Larrea, M Vázquez - Sex Roles, 2013 - search.ebscohost.com
In radio advertising, there is a strong tendency to employ male voices more often than
female voices in the belief that male voices sound more convincing. As a result, a gender …

Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall.

E Rodero, O Larrea, M Vázquez - Sex Roles, 2013 - search.ebscohost.com
In radio advertising, there is a strong tendency to employ male voices more often than
female voices in the belief that male voices sound more convincing. As a result, a gender …

[引用][C] Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall

E RODERO, O LARREA, M VAZQUEZ - Sex roles, 2013 - Springer