Exploring factors affecting consumer's impulse buying behavior in live-streaming shopping: An interactive research based upon SOR model
The emergence of live-streaming commerce has fueled the phenomena of impulse buying.
However, existing understanding of this phenomenon is relatively limited. In this study, we …
However, existing understanding of this phenomenon is relatively limited. In this study, we …
Exploring Factors Affecting Consumer’ s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model
C Huo, X Wang, MW Sadiq, M Pang - SAGE Open, 2023 - econpapers.repec.org
The emergence of live-streaming commerce has fueled the phenomena of impulse buying.
However, existing understanding of this phenomenon is relatively limited. In this study, we …
However, existing understanding of this phenomenon is relatively limited. In this study, we …
Exploring Factors Affecting Consumer’ s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model
C Huo, X Wang, MW Sadiq, M Pang - SAGE Open, 2023 - ideas.repec.org
The emergence of live-streaming commerce has fueled the phenomena of impulse buying.
However, existing understanding of this phenomenon is relatively limited. In this study, we …
However, existing understanding of this phenomenon is relatively limited. In this study, we …