… that influence impulse buying desire in live streaming shopping and … an impulse purchase
model under the e-commerce live … related to impulse buying behavior and the live commerce …

… of live streaming shopping in China; structural equation … Third, we discuss the study’s
findings from the perspective of … in live streaming stimulates viewers’ desire to interact with live …

… the influence mechanism of consumers’ impulse buying behavior in live streaming shopping.
In … From the theoretical side, the findings provided a new standpoint that incorporates social …

… , which trigger impulse buying among shoppers without considering … The SOR models an
environmental stimulus that affects an … that both live streamer and product-related can influence …

… the influence mechanisms of impulse buying driven by live … , novel shopping experiences,
and individual traits on live … to buy impulsively refers to a sudden, spontaneous desire to …

… factors can influence buyers in making impulse buying decisions. … research uses a
stimulus-organism-response (SOR) model to provide … I can see what I want in the live stream …

… Here, based on SOR theory, we carefully studied how … Compared with offline shopping, online
shopping consumers… of live commerce to comprehensively explore the influence factors of …

… SOR theory, this paper uses structural equation model to study the influence of live streaming
shopping … Information quality in this study refers to the view of audience on the elements of …

… corresponding research model and examined the influence path … cues would promote impulse
buying, inducing positive EOC … to their most recent live shopping experience. We used the …