This chapter attempts to mobilize Israelis to retake the streets and to pressure the government to adopt a more humane economic policy, we are reminded of the unprecedented wave of protest that swept Israel last summer, called the 'protest-tent'. Compared to other issues socioeconomic protest in Israel has always had the lower-hand in setting the agenda of Israel's politics. Precipitating the Israeli occupy experience was a successful e-mobilization campaign, to use Earl and Kimport's conceptualization, launched on Facebook in June 2011 and which focused on boycotting cottage cheese. As it turned out, the Israeli 'occupy' summer resembled more a coalition-like protest activity than a movement whose participants felt linked by ties of solidarity and identity. Despite opposition which, in some instances, resulted in violent encounters with police forces evicting protesters, it took several days for the Israeli occupy campaign to dissipate.