Social entrepreneurs identify the problem in society, trace the root causes of the problems and try to solve them. Through this approach, social entrepreneurs apply their abilities to bring about social change. Social entrepreneurs overcomes the gap between the business and the public sectors, as it is connected to the “non-profit” or the “third” sector, as well as to the concept of the “social economy”, with emphasis on objectives to serve communities and society rather than generating a company's profit. They gauge their success in terms of the impact of their efforts on society.