A Perceção do Consumidor face à Comunicação das Marcas de Moda de Luxo nas Redes Sociais
MN Cunha, E Santos - International Journal of Marketing …, 2019 - u3isjournal.isvouga.pt
MN Cunha, E Santos
International Journal of Marketing, Communication and New Media, 2019•u3isjournal.isvouga.ptLuxury fashion brands have been studied in several areas, such as Marketing,
Communication, History and even Sociology, and today they are represented through social
networks. The objective of the research that is presented here is to understand consumer
perception of the communication of luxury fashion brands through social networks.
Communication, History and even Sociology, and today they are represented through social
networks. The objective of the research that is presented here is to understand consumer
perception of the communication of luxury fashion brands through social networks.
Abstract
Luxury fashion brands have been studied in several areas, such as Marketing, Communication, History and even Sociology, and today they are represented through social networks. The objective of the research that is presented here is to understand consumer perception of the communication of luxury fashion brands through social networks.
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