In this paper we propose a solution strategy for the Cahn-Larché equations, which is a model for linearized elasticity in a medium with two elastic phases that evolve subject to a Ginzburg-Landau type energy functional. The system can be seen as a combination of the Cahn-Hilliard regularized interface equation and linearized elasticity, and is non-linearly coupled, has a fourth order term that comes from the Cahn-Hilliard subsystem, and is non-convex and nonlinear in both the phase-field and displacement variables. We propose a novel semi-implicit discretization in time that uses a standard convex-concave splitting method of the nonlinear double-well potential, as well as special treatment to the elastic energy. We show that the resulting discrete system is equivalent to a convex minimization problem, and propose and prove the convergence of alternating minimization applied to it. Finally, we present numerical experiments that show the robustness and effectiveness of both alternating minimization and the monolithic Newton method applied to the newly proposed discrete system of equations. We compare it to a system of equations that has been discretized with a standard convex-concave splitting of the double-well potential, and implicit evaluations of the elasticity contributions and show that the newly proposed discrete system is better conditioned for linearization techniques.