A strategy for enhancing senior tourists' well-being perception: Focusing on the experience economy
This study was designed to examine how to form well-being perception in the senior tourism
industry. More specifically, this study proposed (1) the casual relationships between four
dimensions of the experience economy (ie education, entertainment, esthetics, and
escapism) and well-being perception,(2) the effects of well-being perception on consumer
attitudes toward a brand, brand attachment, and brand loyalty, and (3) the moderating role of
advertising effectiveness. Data were collected from 323 senior tourists in Korea. The results …
industry. More specifically, this study proposed (1) the casual relationships between four
dimensions of the experience economy (ie education, entertainment, esthetics, and
escapism) and well-being perception,(2) the effects of well-being perception on consumer
attitudes toward a brand, brand attachment, and brand loyalty, and (3) the moderating role of
advertising effectiveness. Data were collected from 323 senior tourists in Korea. The results …
A strategy for enhancing senior tourists' well-being perception: focusing on the experience economy.
HJS Hwang JinSoo, LJH Lee JungHoon - 2019 - cabidigitallibrary.org
This study was designed to examine how to form well-being perception in the senior tourism
industry. More specifically, this study proposed (1) the casual relationships between four
dimensions of the experience economy (ie education, entertainment, esthetics, and
escapism) and well-being perception,(2) the effects of well-being perception on consumer
attitudes toward a brand, brand attachment, and brand loyalty, and (3) the moderating role of
advertising effectiveness. Data were collected from 323 senior tourists in Korea. The results …
industry. More specifically, this study proposed (1) the casual relationships between four
dimensions of the experience economy (ie education, entertainment, esthetics, and
escapism) and well-being perception,(2) the effects of well-being perception on consumer
attitudes toward a brand, brand attachment, and brand loyalty, and (3) the moderating role of
advertising effectiveness. Data were collected from 323 senior tourists in Korea. The results …
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