An attractiveness index based approach for warranty optimization
PM Ambad, MS Kulkarni - International Journal of Quality & Reliability …, 2015 - emerald.com
International Journal of Quality & Reliability Management, 2015•emerald.com
Purpose–The purpose of this paper is to develop an attractiveness index-based warranty
cost model considering decision variables as design alternatives, warranty duration and
support level. Design/methodology/approach–A warranty optimization approach is
illustrated using a real life example of an automobile engine with Mean Time Between
Failures and Warranty Attractiveness Index as constraints. Findings–It will help to improve
the customer satisfaction by giving a more attractive warranty compared to that being offered …
cost model considering decision variables as design alternatives, warranty duration and
support level. Design/methodology/approach–A warranty optimization approach is
illustrated using a real life example of an automobile engine with Mean Time Between
Failures and Warranty Attractiveness Index as constraints. Findings–It will help to improve
the customer satisfaction by giving a more attractive warranty compared to that being offered …
Purpose
– The purpose of this paper is to develop an attractiveness index-based warranty cost model considering decision variables as design alternatives, warranty duration and support level.
Design/methodology/approach
– A warranty optimization approach is illustrated using a real life example of an automobile engine with Mean Time Between Failures and Warranty Attractiveness Index as constraints.
Findings
– It will help to improve the customer satisfaction by giving a more attractive warranty compared to that being offered by the competitors.
Practical implications
– Approaches that consider the effect of decision variables on attractiveness of a warranty policy in a quantitative manner have received relatively less attention. The paper attempts to capture the attractiveness of warranty from the manufacturer as well as customer point of view.
Originality/value
– The proposed approach will help manufacturers to take appropriate decisions related to warranty parameters and component selection at the design stage.
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