[引用][C] Analisis Pengaruh Stimuli Pemasaran terhadap Persepsi Konsumen dan Keputusan Konsumen Meggunakan TV Berbayar Merek Indovision di Kota Pekanbaru

IP Nasution, J Jushermi, G Wijayanto - Jurnal Online Mahasiswa (JOM) Bidang Ilmu …, 2015

Analisis Pengaruh Stimuli Pemasaran terhadap Persepsi Konsumen dan Keputusan Konsumen Meggunakan TV Berbayar Merek Indovision di Kota Pekanbaru

G Wijayanto, J Jushermi, IP Nasution - 2015 - neliti.com
This study aims to analyze the influence of marketing stimuli on Consumer Perceptions and
Consumer Decision Using Indovision s Pay TV in Pekanbaru. In this study there were eight
variables: Purchase Decision (Y2), Perception (Y1), Products (X1), price (X2), promotion
(X3), People (X4), Physical Evidence (X5), Process (X6. The population of this research is all
the people who use Indovision s Pay TV in Pekanbaru with a sample of 98 respondents
were selected using purposive sampling method. This data retrieval by giving …
以上显示的是最相近的搜索结果。 查看全部搜索结果