[引用][C] Analisis Pengaruh Stimuli Pemasaran terhadap Persepsi Konsumen dan Keputusan Konsumen Meggunakan TV Berbayar Merek Indovision di Kota Pekanbaru
IP Nasution, J Jushermi, G Wijayanto - Jurnal Online Mahasiswa (JOM) Bidang Ilmu …, 2015
Analisis Pengaruh Stimuli Pemasaran terhadap Persepsi Konsumen dan Keputusan Konsumen Meggunakan TV Berbayar Merek Indovision di Kota Pekanbaru
This study aims to analyze the influence of marketing stimuli on Consumer Perceptions and
Consumer Decision Using Indovision s Pay TV in Pekanbaru. In this study there were eight
variables: Purchase Decision (Y2), Perception (Y1), Products (X1), price (X2), promotion
(X3), People (X4), Physical Evidence (X5), Process (X6. The population of this research is all
the people who use Indovision s Pay TV in Pekanbaru with a sample of 98 respondents
were selected using purposive sampling method. This data retrieval by giving …
Consumer Decision Using Indovision s Pay TV in Pekanbaru. In this study there were eight
variables: Purchase Decision (Y2), Perception (Y1), Products (X1), price (X2), promotion
(X3), People (X4), Physical Evidence (X5), Process (X6. The population of this research is all
the people who use Indovision s Pay TV in Pekanbaru with a sample of 98 respondents
were selected using purposive sampling method. This data retrieval by giving …
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