The advancement of technology has resulted in the creation of a new form of shopping
transactions. This technology is used by residents to shop online. Thus, customers'
involvements in online purchasing have become an important trend. The objective of this
research was to identify the determinants of customer purchases online. This study used a
surveymethod using questionnaires and the target is an online customer in Central Jakarta.
This research used simple regression to determine the effect of purchace intention to factors …