Austria: Press subsidies in search of a new design

P Murschetz, M Karmasin - State aid for newspapers: Theories, cases …, 2013 - Springer
State aid for newspapers: Theories, cases, actions, 2013Springer
Media in Austria have to cope with two basic and obviously unchangeable conditions:(a) the
limited size and shortage of resources of the national and regional domestic markets and (b)
Germany as large neighbouring country with a highly developed range of media products
belonging to the same language area. Austria itself is a small market with about eight million
inhabitants and it is divided into even smaller regional markets (with only one exception—
the Viennese region with two million inhabitants). And it is part of the German language …
Abstract
Media in Austria have to cope with two basic and obviously unchangeable conditions: (a) the limited size and shortage of resources of the national and regional domestic markets and (b) Germany as large neighbouring country with a highly developed range of media products belonging to the same language area. Austria itself is a small market with about eight million inhabitants and it is divided into even smaller regional markets (with only one exception—the Viennese region with two million inhabitants). And it is part of the German language area, which means that a great number of widely read special interest magazines and some weekly magazines are produced and published in Germany. The same goes for the television sector.
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