Beyond the Negative Consequences of Crowding: New Psychological Processes and Behavioral Outcomes
Y Ding - Advances in Consumer Research, 2017 - search.proquest.com
Y Ding
Advances in Consumer Research, 2017•search.proquest.comAs the population continues to grow, the world is becoming ever more crowded. Although
there is an emerging body of research on crowding in marketing, the majority of it
conceptualizes the impact of crowding in terms of various forms of defensive response from
the consumer. Here, several papers exploring whether crowding can influence consumer
thinking style, and how might this impact behavior and preference are presented.
there is an emerging body of research on crowding in marketing, the majority of it
conceptualizes the impact of crowding in terms of various forms of defensive response from
the consumer. Here, several papers exploring whether crowding can influence consumer
thinking style, and how might this impact behavior and preference are presented.
Abstract
As the population continues to grow, the world is becoming ever more crowded. Although there is an emerging body of research on crowding in marketing, the majority of it conceptualizes the impact of crowding in terms of various forms of defensive response from the consumer. Here, several papers exploring whether crowding can influence consumer thinking style, and how might this impact behavior and preference are presented.
ProQuest以上显示的是最相近的搜索结果。 查看全部搜索结果