Brand appearances on prime-time television

R Ferraro, RJ Avery - Journal of Current Issues & Research in …, 2000 - Taylor & Francis
… The prevalence of brands on prime-time television in this study is reflective of the general
increase in commercial content of American culture. The study identified four basic ways in …

Verisimilitude or advertising? Brand appearances on primetime television

RJ Avery, R Ferraro - Journal of Consumer Affairs, 2000 - Wiley Online Library
… prevalence of brands on prime-time television from this … brands were prolific on prime-time
network television during the study time frame with approximately fifteen brand appearances

Child and adolescent exposure to food and beverage brand appearances during prime-time television programming

SE Speers, JL Harris, MB Schwartz - American journal of preventive …, 2011 - Elsevier
brand appearances on prime-time TV by category and the only analysis to quantify actual
exposure to appearances. … First, it includes data for prime-time appearances only and not those …

Product placement practices in prime-time television programs in Hong Kong

FFY Chan, B Lowe - International Journal of Advertising, 2018 - kar.kent.ac.uk
… prevalence of brand appearances in prime-time television programs in Hong Kong… brands
will be placed in prime-time television programs. In addition, the placed brands on the local TV

Race, advertising, and prime-time television

J Jacobs Henderson, GJ Baldasty - Howard Journal of …, 2003 - Taylor & Francis
… (such as cars, fast foods, clothing) and are perceived by many advertisers as still open to
learning about new brands (in contrast to older viewers, who are seen as more settled in brand

[图书][B] Heartland TV: Prime time television and the struggle for US identity

VE Johnson - 2008 - books.google.com
TV writes regionalism back into national network television history by examining its role as:
a network infrastructure and market development strategy; a network promotional, branding

Tobacco imagery on prime time UK television

A Lyons, A McNeill, J Britton - Tobacco control, 2014 - tobaccocontrol.bmj.com
… reference to tobacco, tobacco brand appearances or any of these, occurring in all prime
time broadcasting on the five most popularly viewed UK television stations during 3 separate …

Perceived attributes of models in prime-time and daytime television commercials: A person perception approach

D Sharits, HB Lammers - Journal of Marketing Research, 1983 - journals.sagepub.com
… A total of 921 commercials were videotaped and edited from 43 hours of prime-time (7 pm to
… one adult who had either an on-camera appearance of a least three seconds or at least one …

Product placement practices in prime-time television programmes in Hong Kong

F Fong Yee Chan, B Lowe - International Journal of Advertising, 2018 - Taylor & Francis
… some brand appearances resulted in the television broadcaster … of brand appearances in
prime-time television programmes in … placement in Hong Kong prime-time television programs? …

Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television

M Wouters, P De Pelsmacker - Journal of Marketing …, 2011 - Taylor & Francis
… Therefore, brand appearances in certain types of programs are excluded from the present
analysis, namely placements in news programs, documentaries and sports programs. Or, as …