In the recent years, analyzing shopping baskets turned out to be very appealing to retailers.
Sophisticated technology made it possible for them to collect information of their customers
and what they purchase. The introduction of electronic point-of-sale expanded the utilization
and application of transactional data in Market Basket Analysis (MBA). In retail business,
analyzing such information is exceedingly valuable for understanding purchasing behavior.
Mining purchasing patterns allows retailers to adjust promotions, store settings and serve …