[HTML][HTML] Business model adaptation to the COVID-19 crisis: Strategic response of the Spanish cultural and creative firms
M Peñarroya-Farell, F Miralles - Journal of Open Innovation: Technology …, 2022 - Elsevier
Surviving in a humanitarian disaster such as the COVID-19 pandemic is a big challenge for
micro, small, and medium-sized enterprises in all industries. Furthermore, cultural and
creative firms face additional challenges. Many of those firms have survived the effects of the
pandemic by proposing redesigned business models that have brought new added value in
response to environmental hostility; they have strategically responded to the crises by
adapting their business model. According to the extant literature, in VUCA (volatile …
micro, small, and medium-sized enterprises in all industries. Furthermore, cultural and
creative firms face additional challenges. Many of those firms have survived the effects of the
pandemic by proposing redesigned business models that have brought new added value in
response to environmental hostility; they have strategically responded to the crises by
adapting their business model. According to the extant literature, in VUCA (volatile …
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