Through communication, any tourism business aims to identify the target markets and the preferences of its potential customers that may become devoted consumers. To do this, it must gather in a constructive and homogenous manner all the data and information that can be used to determine the reaction of its competitors and to select the promotion methods and techniques to be used subsequently. Promotion is useful for the customer when he/she takes the decision to buy, because it helps the tourist to eliminate or to reduce the distrust in the tourism product to be purchased; it may also provide the surety of a proper level of satisfaction resulting from the acquisition of the selected tourist product.