Thirty yearling (450–500 kg) heifers of mixed breeds (Hereford, Charolais, Angus and Shorthorn) were habituated to handling over a 14 ± 2 d period before branding and were fitted non-surgically with jugular catheters 1 before branding. On the day of branding, heifers were assigned to hot-iron brand (H), freeze brand (F), or control (C) treatments according to a predetermined randomized branding order (n = 10 per treatment). Blood samples were obtained at 20 and 0 min before and 20, 40, 60, 80, 100, 120, 140, 160 and 180 min after application of branding treatments. To detect stress-induced analgesia, each animal's sensitivity to pain was assessed by measuring the time it took them to respond to a thermal energy source (laser) applied to their hind legs. Foot-lift latencies were obtained 0, 10, 20, 60 and 120 min after the treatments were imposed. Sensitivity to touch also was assessed 1 and 7 d after branding by placing pressure on the brand site and measuring the amount of movement by the animals. Both H and F heifers had higher mean plasma cortisol concentrations than C animals 20 and 40 min after branding (P < 0.05). However, hot branding was found to cause a more pronounced cortisol response than freeze branding at 40 min (P < 0.05). No treatment differences in foot-lift latencies or sensitivity to touch were observed. Both branding methods cause discomfort in cattle; however, hot branding appears to cause a greater acute response than freeze branding. Key words: Branding, cattle, cortisol, stress-induced analgesia