In recent years “obesity” and fat discourse in western digital media have matured; the
complexity and conflict around fat embodiment are increasingly becoming part of everyday
discourse. The present study explores key themes structuring this discussion. Popular online
news aggregators were searched using the keywords fat, obese, and obesity. Fifty-nine
articles and their comments were subjected to qualitative thematic analysis. Three thematic
areas characterized the current discourse: concern, blame, and advice. Findings show how …