… brand for this research tradition that we call consumer culture theory (CCT). We propose that
… We then assess how CCT has contributed to consumer research by illuminating the cultural …

… Migrant groups and their consumption patterns open up new possibilities for understanding
global consumer culture. While research on such topics in the 1980s, 1990s, and early …

… of Consumer Culture Theory (CCT) research beyond the lived experience of consumers. CCT,
it is argued, brought sociocultural context to consumer … of lived consumer experiences with …

… This review takes stock of the development of Consumer Culture Theory (CCT) and … The
authors describe how CCT has emerged, chart various approaches to consumer culture studies, …

… In attendance were 230 consumer cultural theorists and several presentations were of the
highest order. In this volume, we have included 11 research papers as chapters under three …

The special issue of Marketing Theory (2013) on consumer culture theory (CCT) updates
and restates the main aims and controversies in CCT as well as offers a number of novel …

This special issue grows out of a set of debates on the challenges to and limitations of current
consumer culture theory (CCT) research in academic journals including the present one (…

… Classical theories based on economic utility are insufficient to understand … consumer culture
theory (CCT) tradition. CCT provides a useful framework to understand the social, cultural, …

… Culture Studies research stream. It presents some recent advances made in the field, and
highlights their relevance for Consumer Culture Theory. … preoccupation with consumer identity …

… stalling, leading to renewed interest in local consumer culture (LCC). This article provides an
… LCC in consumer culture theory, cultural globalization theory, and acculturation theory. This …