Consumer willingness to pay for pharmacy services: An updated review of the literature
Background Quantifying the value of pharmacy services is imperative for the profession as it
works to establish an expanded role within evolving health care systems. The literature
documents the work that many have contributed toward meeting this goal. To date, however,
the preponderance of evidence evaluates the value of pharmacist services to third-party
payers; few published studies address the value that consumers place on these services.
Objectives In 1999, a review of studies that used the contingent valuation method to value …
works to establish an expanded role within evolving health care systems. The literature
documents the work that many have contributed toward meeting this goal. To date, however,
the preponderance of evidence evaluates the value of pharmacist services to third-party
payers; few published studies address the value that consumers place on these services.
Objectives In 1999, a review of studies that used the contingent valuation method to value …
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