Consumers' preferences investigation for extra virgin olive oil basing on conjoint analysis
The present work is aimed to analyse extra virgin olive oil (EVOO) consumers' preferences,
identifying those attributes that more influence consumers' choices. In order to reach this
goal, a conjoint analysis was implemented. Furthermore, the study evaluates the influence of
standard and healthy characteristic on consumers preferences, such as the presence of
EVOO's natural antioxidant compounds (polyphenols). Firstly, an explorative survey was
carried out, in order to investigate the EVOO market. Basing on results obtained through …
identifying those attributes that more influence consumers' choices. In order to reach this
goal, a conjoint analysis was implemented. Furthermore, the study evaluates the influence of
standard and healthy characteristic on consumers preferences, such as the presence of
EVOO's natural antioxidant compounds (polyphenols). Firstly, an explorative survey was
carried out, in order to investigate the EVOO market. Basing on results obtained through …
Consumers' preferences investigation for extra virgin olive oil basing on conjoint analysis
The present work is aimed to analyse extra virgin olive oil (EVOO) consumers' preferences,
identifying those attributes that more influence consumers' choices. In order to reach this
goal, a conjoint analysis was implemented. Furthermore, the study evaluates the influence of
standard and healthy characteristic on consumers preferences, such as the presence of
EVOO's natural antioxidant compounds (polyphenols). Firstly, an explorative survey was
carried out, in order to investigate the EVOO market. Basing on results obtained through …
identifying those attributes that more influence consumers' choices. In order to reach this
goal, a conjoint analysis was implemented. Furthermore, the study evaluates the influence of
standard and healthy characteristic on consumers preferences, such as the presence of
EVOO's natural antioxidant compounds (polyphenols). Firstly, an explorative survey was
carried out, in order to investigate the EVOO market. Basing on results obtained through …
以上显示的是最相近的搜索结果。 查看全部搜索结果