Crowdfunding green projects in Brunei: awareness and investing preferences
S Wasiuzzaman, NN Hj Pungut… - … of Environmental Quality …, 2021 - emerald.com
S Wasiuzzaman, NN Hj Pungut, MKS Md Don
Management of Environmental Quality: An International Journal, 2021•emerald.comPurpose The objectives of this study are to determine the level of awareness of
crowdfunding and green projects among Bruneians, to investigate the preference of
Bruneians regarding funding through crowdfunding as well as to evaluate the willingness of
Bruneians to use crowdfunding as a funding alternative for green projects in Brunei. In
addition to that, this study aims to identify the effects of environmental awareness and
environmental concern on the willingness to crowdfund green projects …
crowdfunding and green projects among Bruneians, to investigate the preference of
Bruneians regarding funding through crowdfunding as well as to evaluate the willingness of
Bruneians to use crowdfunding as a funding alternative for green projects in Brunei. In
addition to that, this study aims to identify the effects of environmental awareness and
environmental concern on the willingness to crowdfund green projects …
Purpose
The objectives of this study are to determine the level of awareness of crowdfunding and green projects among Bruneians, to investigate the preference of Bruneians regarding funding through crowdfunding as well as to evaluate the willingness of Bruneians to use crowdfunding as a funding alternative for green projects in Brunei. In addition to that, this study aims to identify the effects of environmental awareness and environmental concern on the willingness to crowdfund green projects.
Design/methodology/approach
A total of 177 responses from an online questionnaire distributed via convenience and snowball sampling was used for data analysis. Frequency, descriptive, correlation and regression analyses are used to achieve the aims of this study.
Findings
The study finds that the awareness of the concepts of crowdfunding and green project is high among Bruneians, but the level of their familiarity of crowdfunding platforms and climate change issues is very low. Regression analysis carried out to test the effects of awareness and concern on willingness indicates that while environmental concern has a significant positive effect on the willingness to support crowdfunded green projects, environmental awareness is insignificant.
Originality/value
The study highlights that government policy should be aimed at not just increasing awareness but at increasing the knowledge of the impacts of climate change issue that will raise concern and improve participation of residents in green projects. The study focuses on a rarely studied population, the people of Brunei.
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