First published in 1989, Cultural Politics in Contemporary America is a radical attempt to lay
out the complex ways in which the American media and American culture is powerfully
interlocked. At the end of the 20th century, the media exerted an overwhelming influence on
the formation of social identity through the production and consumption of images. The
Hollywood Presidency of Ronald Reagan was founded on the skills of the 'Great
Communicator'; Bruce Springsteen's 'Born in the USA'was used by Chrysler Corporation to …