As the world becomes increasingly interlinked through the processes of globalization, many have argued that geography as a basis for identity is losing its resonance. However, the potentially homogenizing effects of globalization and corporatization have, in turn, spawned a notable move in the opposite direction in the United States. James “Pete” Shortridge has referred to this move as neolocalism, the conscious attempt of individuals and groups to establish, rebuild, and cultivate local ties and identities. The word “local” has, as a result, taken on renewed vigor over the past two decades, as it is actively embraced as a counter to globalism. But what does it mean, and how is it used? Because it is consciously cultivated, this idea of identity becomes much more than a statement of “who I am”; it becomes a broader political, social, and economic undertaking. This paper examines a wide variety of manifestations of neolocal identity building such as microbreweries, local food movements, and the local living economy movement, and argues that a distinctive American geography of neolocalism exists.