The research presented in this contribution aims to investigate user preferences about how to convey information in Industrial Augmented Reality (IAR) interfaces to the user. Our interest is focused on the opinion of potential technical writers of IAR documentation for assembly or maintenance operations. Authoring of IAR interfaces imply a choice among various visual assets, that is influenced by the information type and the AR display used. There are no specific standards in the literature to follow and it is challenging to extract guidelines from the literature. This study gathers preferences of 105 selected users that have knowledge about IAR issues, graphical user interfaces (GUI) designing, and assembly/maintenance procedures. The results of this survey show a great preference for 3D CAD models of components (product model) for almost all the information types. However, some alternative visual assets have also been proposed, such as video and auxiliary models. Contrary to common practices in industry, text was the least preferred visual asset. The insights from this research can help other IAR technical writers in the authoring of their interfaces.