This study examines the moderating role of past experience on the relationship between
destination service quality, destination affective image and re-visit intention. With Alanya,
Turkey, serving as the destination context, the study population comprises of 539 survey
responses from foreign tourists. Structural equation modeling was used to analyze the data
with the moderating effect of past experience analyzed using multiple group analysis. In light
of the study's findings, perceptions related to language, accommodation, hospitality and …