Determinants of a firm's sustainable competitive advantages: Focused on Korean small enterprises
S Lee, J Yoo - Sustainability, 2021 - mdpi.com
This study identifies an integrated model of a firm's sustainable competitive advantages that
helps understand how market orientation is related to an organization's sustainable
competitive advantage. An empirical test of the proposed framework utilized data from 312
top management team members or project managers in Korea to access and evaluate
resource input levels, organizational capabilities, and overall environmental contexts; it
indicates that market and technological resource input and marketing and innovative …
helps understand how market orientation is related to an organization's sustainable
competitive advantage. An empirical test of the proposed framework utilized data from 312
top management team members or project managers in Korea to access and evaluate
resource input levels, organizational capabilities, and overall environmental contexts; it
indicates that market and technological resource input and marketing and innovative …
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