High levels of meat consumption are increasingly being criticised for ethical, environmental
and social reasons. Plant-based meat substitutes have been identified as healthy sources of
protein that, in comparison to meat, offer a number of social, environmental and health
benefits and may play a role in reducing meat consumption. However, there has been a lack
of research on the role they can play in the policy agenda and how specific meat substitute
attributes can influence consumers to partially replace meat in their diets. This paper is …