Evaluating and improving electronic service quality is critical for e-service providers as the pace of competition is high and service features can easily be replicated in the online world. Thus, understanding e-service quality is important for strategic and tactical planning. There is little scholarly research on the dimensions of e-service quality in developing market contexts and they impact customer satisfaction and future service outcomes. Thus there is a need for research to answer these questions which would help service identify the drivers of satisfaction, value and behavioural outcomes for their e-services. This study attempts to address this gap in research.