[PDF][PDF] The role of festivals and cultural events in the strategic development of cities. Recommendations for urban areas in Romania
RI Popescu, RA Corbos - Informatica Economica, 2012 - revistaie.ase.ro
… ” during these events. The study analyses the impact of festivals on the strategic development
of cities and the importance gained by urban areas after organizing these events. In the …
of cities and the importance gained by urban areas after organizing these events. In the …
How special are special events? The economic impact and strategic development of the New Zealand Masters Games
BW Ritchie - Festival Management and Event Tourism, 1996 - ingentaconnect.com
… Special event tourism can be used to counter the seasonality … strategic use of special events
in this way (Getz, ]99]b; Moore, 1995). However, this article illustrates how a special event, if …
in this way (Getz, ]99]b; Moore, 1995). However, this article illustrates how a special event, if …
Fostering the social utility of events: An integrative framework for the strategic use of events in community development
V Ziakas - Current Issues in Tourism, 2016 - Taylor & Francis
… of planned events for achieving community development has … are not systematically used
towards developing a common … value of events can be fostered and leveraged for community …
towards developing a common … value of events can be fostered and leveraged for community …
Strategic development processes during economic and financial crisis
M Kunc, R Bhandari - Management Decision, 2011 - emerald.com
… of strategic development in organizations. Our paper contributes to the strategic development
process literature showing the path between the effect of uncontrolled events affecting the …
process literature showing the path between the effect of uncontrolled events affecting the …
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Strategic planning before and after a mega-event
B Bramwell - Tourism management, 1997 - Elsevier
… This partnership organization is outside direct City Council control, which may help explain
why it was quite slow to work with the City Council Events Unit to develop accommodation …
why it was quite slow to work with the City Council Events Unit to develop accommodation …
[图书][B] Strategic management for tourism, hospitality and events
NG Evans - 2015 - taylorfrancis.com
… ) which consider events in a purely strategic way and which integrate events with the study
… The overall aim of strategic management is thus to develop a framework for thinking ahead–…
… The overall aim of strategic management is thus to develop a framework for thinking ahead–…
[PDF][PDF] The strategic development process
… At the same time, unexpected events and changed … Unforeseeable events may require
unplanned emergency … , where the shockwaves of local events can be amplified and promulgated …
unplanned emergency … , where the shockwaves of local events can be amplified and promulgated …
The strategic use of events within local government: A study of London Borough Councils
C Pugh, EH Wood - Event Management, 2004 - ingentaconnect.com
… This research attempted to ascertain whether or not events … the use of events that are
integrated into a strategic plan. Al… also limit the strategic development of an events program, as …
integrated into a strategic plan. Al… also limit the strategic development of an events program, as …
[PDF][PDF] Events and their importance in strategic marketing communication
… are starting to implement activities of marketing events. The Marketing of events has an
impact on the environment in which the company is developing: the internal public of the …
impact on the environment in which the company is developing: the internal public of the …
Marketing event outcomes: from tactical to strategic
P Crowther - International Journal of Event and Festival …, 2011 - emerald.com
… The realisation of the strategic possibilities and implications impinges upon … event within
the organisations strategic marketing plans. This results in the development of “strategic event …
the organisations strategic marketing plans. This results in the development of “strategic event …