Abstract The United Nations has asserted that sport organizations and/or allied sponsors
can influence fans to engage in more sustainable behaviours intentions at sporting events
and at home; however, more investigation is necessary to assess this assumption. The
purpose of this study was to examine values and norms related to the natural environment
and perceptions of fan engagement sustainability initiatives that influence sustainable at-
home behaviours. Season ticket holders (N= 267) of a National Collegiate Athletic …