Barbie doll ownership is high among girls in early primary school. It has been suggested that
exposure to Barbie impacts negatively on body image. The present study sought to
investigate the effect of exposure to Barbie on young girls' thin-ideal internalisation, body
esteem, and body dissatisfaction. Participants were 160 girls (aged 5–8 years) from
Adelaide, South Australia. They were randomly allocated one of three Barbie conditions
(physical engagement, physical observation, print observation) or to a control toy. Results …