The study was designed to investigate the influence of Branding in higher Educational Institutions. The questionnaires were given to 26 engineering institutions with existence of at least ten years anonymity for all respondents and institutions was guaranteed. Reports of the study were promised to each participating institution, but respondents and institutional names were kept confidential. Respondents to the questionnaire were only students. Out of 1000 students contacted, 780 questionnaires were received with required coverage and details. The participants completed the two sets of self-reported questionnaires, including Background characteristics and variables chosen for this study in order to measure the influence of branding in Engineering Institutions and the Service, Innovation, Quality, Price, Image and External Exposure. The collected data were computed and analysed using multiple regressions and Partial least Squares. The findings of the study were generalized as follows: Statistically significant differences were found in Brand rating by the different brand dimensions like Service, Innovation, Quality, Price, Image and External Exposure. In the end of the study implications and conclusion were provided.