Wosuke Tsuji Gregg Bennett Windy Dees evices in sports are generally pro-vided to
spectators in two distinct ways: by the athletes of the actual sportirg event through their
perform-ances on the field, or by customer serv-ice personnel assisting patrons at the
sporting event. Because the outcome of the actual game is uncortrollable, event producers
need to focus on providing arcillary services that may influence consumers' experierices and
their intertions to revisit the event. Securing con-sners' intentions to returri to the evert is vital …