Factors influencing customer satisfaction in the retail banking sector in Pakistan
A Jamal, K Naser - International Journal of commerce and …, 2003 - emerald.com
A Jamal, K Naser
International Journal of commerce and management, 2003•emerald.comCustomer satisfaction is a significant issue for most marketers. Previous research has
identified various factors that determine customer satisfaction in retail banking sector in
Western countries. The current paper reports findings from a survey, which looked into
determinants of customer satisfaction in the retail banking in Pakistan. A total of 300
questionnaires were randomly distributed to customers of a specific bank in Pakistan.
Results indicate that there was a strong relationship between service quality and customer …
identified various factors that determine customer satisfaction in retail banking sector in
Western countries. The current paper reports findings from a survey, which looked into
determinants of customer satisfaction in the retail banking in Pakistan. A total of 300
questionnaires were randomly distributed to customers of a specific bank in Pakistan.
Results indicate that there was a strong relationship between service quality and customer …
Customer satisfaction is a significant issue for most marketers. Previous research has identified various factors that determine customer satisfaction in retail banking sector in Western countries. The current paper reports findings from a survey, which looked into determinants of customer satisfaction in the retail banking in Pakistan. A total of 300 questionnaires were randomly distributed to customers of a specific bank in Pakistan. Results indicate that there was a strong relationship between service quality and customer satisfaction. There was, however, no relationship between customer satisfaction and tangible aspects of the service environment. The paper discusses implications for bank management.
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