Focus groups inform a web-based program to increase fruit and vegetable intake
SJ Rolnick, J Calvi, J Heimendinger, JB McClure… - Patient education and …, 2009 - Elsevier
SJ Rolnick, J Calvi, J Heimendinger, JB McClure, M Kelley, C Johnson, GL Alexander
Patient education and counseling, 2009•ElsevierOBJECTIVE: To use focus groups to inform a web-based educational intervention for
increased fruit and vegetable (FV) consumption. METHODS: Twelve groups (participants=
137, aged 21–65) were recruited from four geographically diverse health systems. Four
groups were stratified by gender and eight by race (white and African American) and
gender. Questions included perceptions of healthy eating, factors that encourage or serve as
barriers to FV consumption and features preferred for a web-based educational intervention …
increased fruit and vegetable (FV) consumption. METHODS: Twelve groups (participants=
137, aged 21–65) were recruited from four geographically diverse health systems. Four
groups were stratified by gender and eight by race (white and African American) and
gender. Questions included perceptions of healthy eating, factors that encourage or serve as
barriers to FV consumption and features preferred for a web-based educational intervention …
OBJECTIVE
To use focus groups to inform a web-based educational intervention for increased fruit and vegetable (FV) consumption.
METHODS
Twelve groups (participants=137, aged 21–65) were recruited from four geographically diverse health systems. Four groups were stratified by gender and eight by race (white and African American) and gender. Questions included perceptions of healthy eating, factors that encourage or serve as barriers to FV consumption and features preferred for a web-based educational intervention.
RESULTS
Though knowledgeable about healthy eating, participants did not know how to achieve or always care about healthy nutritional choices. Motivators for FV consumption included being role models and health concerns. Barriers included: lack of time, expense and FV availability. Website preferences included: visuals, links, tailored materials, menu suggestions, goal setting assistance, printable summaries and built in motivation. The developers incorporated nearly all suggestions.
CONCLUSION
Focus groups provided needs-based tactical strategies for an online, education intervention targeting factors to improve FV consumption.
PRACTICE IMPLICATIONS
Focus groups can provide valuable input to inform interventions. Further, web-based programs’ abilities to offer information without time or geographic constraints, with capacity for tailoring and tracking progress makes them a valuable addition in the arsenal of efforts to promote healthy behaviors.
Elsevier
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