Over the past decade much attention has been paid to the apparent differences in
consumption preferences or workplace attitudes and behaviours across generations. Within
Western economies such as the USA, UK and Australia, it is commonly assumed that that
there are now four generations in the workplace, namely Veterans (born 1925-1942), Baby
Boomers (1943-1960), Generation X (1961-1981) and Generation Y (1982-2000) The
concept of generational differences at work is one that has recently been adopted by …

Generational labels, such as Baby Boomers, Generation X and Millennials, are widely used
to distinguish social groups in popular media (eg Howker and Malik, 2010) and academia
(Deal et al., 2010). Intergenerational tension and generational diversity have become issues
of organisational concern, requiring new insights to lead and manage different generations
differently. However generational categories are rarely unpacked (Lyons and Kuron, 2014),
definitional issues largely remain unexamined (Cody et al., 2012) and research …