Background: Although most US mothers initiate breastfeeding, suboptimal breastfeeding
rates still exist. Although breastfeeding is a complex process, social support has been linked
with increases in positive breastfeeding outcomes. Recent technological advances,
including the development of social networking sites, provide mothers with convenient
access to a unique array of audiences from which to seek advice about parenting, including
breastfeeding. However, little is known about how the use of the sites—specifically groups …