How to best frame a design brief to maximize novelty and usefulness in idea generation
Proceedings of the Design Society: DESIGN Conference, 2020•cambridge.org
This paper aims to identify factors that influence creativity, and strives towards
understanding the effect of representations, namely abstract and concrete design outcomes.
Three conditions are compared; a control group, an abstract group, and a group provided
with various example solutions. The implications of this work can strongly impact the
formulation of design briefs, where the goal is to stimulate the creativity of design brief
outcomes and examine their relationship to product awareness.
understanding the effect of representations, namely abstract and concrete design outcomes.
Three conditions are compared; a control group, an abstract group, and a group provided
with various example solutions. The implications of this work can strongly impact the
formulation of design briefs, where the goal is to stimulate the creativity of design brief
outcomes and examine their relationship to product awareness.
This paper aims to identify factors that influence creativity, and strives towards understanding the effect of representations, namely abstract and concrete design outcomes. Three conditions are compared; a control group, an abstract group, and a group provided with various example solutions. The implications of this work can strongly impact the formulation of design briefs, where the goal is to stimulate the creativity of design brief outcomes and examine their relationship to product awareness.
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