[PDF][PDF] Hybrid intelligent agent-based internal analysis architecture for CRM strategy planning
M Tarimoradi, MHF Zarandi… - International Journal of …, 2014 - mecs-press.org
International Journal of Intelligent Systems and Applications, 2014•mecs-press.org
Nowadays attaining the general and comprehensive information about customers by means
of traditional methods is difficult for CEO's because of the agility and complexity of
organizations. So they spend a considerable time to gather and analyze the market data and
consider it according to the organization's strategy. Presenting a useful architecture that
capable to diagnose the organization's advantages and disadvantages, and identify the
attainable competitive advantages are the main goals of this paper. The output of such …
of traditional methods is difficult for CEO's because of the agility and complexity of
organizations. So they spend a considerable time to gather and analyze the market data and
consider it according to the organization's strategy. Presenting a useful architecture that
capable to diagnose the organization's advantages and disadvantages, and identify the
attainable competitive advantages are the main goals of this paper. The output of such …
Abstract
Nowadays attaining the general and comprehensive information about customers by means of traditional methods is difficult for CEO's because of the agility and complexity of organizations. So they spend a considerable time to gather and analyze the market data and consider it according to the organization's strategy. Presenting a useful architecture that capable to diagnose the organization's advantages and disadvantages, and identify the attainable competitive advantages are the main goals of this paper. The output of such architecture can be a general exhibition of company that prepares a clear and on time comprehensive view for CEO's.
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