In this paper, we extend the current research in the recommendation system community by
showing that users did attach ethical consideration to items. In an experiment (N= 111) that
manipulated several moral factors regarding the potentially harmful content in movies,
books, and games, users were asked to evaluate the appropriateness of recommending
these items to teenagers and adult couples. Results agreed with previous studies in that
gender plays a key role in making moral judgment, especially regarding the ethical …