… weight or want to put their health at risk? Obviously the answer to … healthy behaviors as
identity congruent can be quite negative. Following Oyserman's (2007) identity-based motivation …

… healthy lifestyle choices if asked to think of themselves as British in the context of a comparison
to Americans (seen as less healthy) … If ‘we’ succeed, ‘I’ can too: Identity-based motivation …

… relevant health-… health-related choices are identity-based, resulting in choices that do not
always benefit them and may even undermine their health and well-being when more healthy …

… of identity-based motivation, detail what each component of identity-based motivation implies
for health … policymakers can use identity-based motivation to reduce health disparities. We …

… of meaning, health, happiness and success. Identity-based motivation theory highlights how
… In the current paper we use identity-based motivation theory to explain why Americans may …

… more persuaded by individually-focused health messages, but only when … key features of
identity-based motivational processes would explain why … Identity-based motivation and health …

… health. As outlined later in this chapter, identity-based motivation highlights both the
motivation-increasing potential of interpreting difficulty as importance and the motivationdecreasing …

… As shown in Figure 1, we propose an identity-based motivation pathway by which perceived
discrimination leads individuals to engage in ingroup-prototypical behaviors. First, we …

… We use an identity-based motivation perspective to consider … As predicted by identity-based
motivation theory, girls and … using a measure of health fatalism rather than a health quiz. …

… identity-based motivation using a situated cognition framework. I then give examples of how
identity-based motivation … ' choices in the domains of health and consumption and students' …